Top-class European American football, paired with an ice-cold Kölsch!
SÜNNER, Cologne's oldest brewery, and the Cologne Centurions are entering into a partnership for the new season of the European League of Football.
SÜNNER Kölsch will be served as the new PREMIUM partner of the Centurions, including at all home games in the Südstadion and Sportpark Höhenberg. The SÜNNER brand was acquired by the brewery Zur Malzmühle last year. After the acquisition, not only was the recipe changed, but SÜNNER Kölsch also presents itself in a new brand design, which will be showcased in the stadium on banners and advertising boards. Additionally, Zur Malzmühle will also take care of the culinary delights in the VIP area. Numerous other joint activities between SÜNNER and the Centurions are also planned.
Centurions General Manager Tonye Spiff: "SÜNNER shares our passion for American football, places great value on quality, and is rooted in the heart of Cologne. It's simply a perfect match, and I am very excited about this partnership."
The SÜNNER brand positions itself as trendy and youthful, and with its attributes, it fits perfectly with the emerging sport of American football and the Cologne Centurions.
Dr. Michael Rosenbaum, Managing Director of Zur Malzmühle, is also convinced of the partnership: "I am very pleased that we have a strong partner by our side with the Cologne Centurions, who will present our brand SÜNNER Kölsch in an exciting environment. This is SÜNNER's first involvement in professional sports, and we are looking forward to the games in Cologne. The positive atmosphere within the team gives hope that the Centurions will provide a surprise or two in their conference."
The Cologne Centurions play in the Western Conference of the European League of Football (ELF), the top American football league in Europe. In the new season, they will face teams such as the Hamburg Sea Devils, Rhein Fire, and the Prague Lions. Their opening opponent on Saturday, June 3rd, at 5:00 PM at the Cologne Südstadion, will be the Paris Musketeers.
Photo credits: Ben Cziessler